New Markets and Opportunities – a health care services provider wanted to better understand the
structure of health care systems in 6 countries. Additionally, it wanted to assess the issues and
trends as well as the market outlook in order to further inform its market expansion strategy. VIGIL
helped to identify the most attractive markets for expansion.
Competitor Profiling – a premium coffee manufacturer wanted to reinvigorate their brand and
better understand the strategy and drivers behind the success of their competitor’ coffee line. It
wanted to assess the promotional efforts, the segmentation and pricing of its competitor in order to
inform its market communication strategy. VIGIL provided a comprehensive profile of the
competitor, help analyse and spot new market opportunities.
Dynamic Head-to-Head Rivalry – a leading market research company wanted to refine its strategy
against its two main competitors. VIGIL tracked those competitors and provided their identity cards
along with a SWOT analysis. Furthermore, and based on the challenges and expected changes in the
industry, VIGIL recommended specific tactical and strategic response for its client.
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